When The Loyal Missourian began publication in 1866, it labeled itself as a “political family newspaper—devoted to Agriculture, Commerce, Literature, and General News” and took “Let Loyal Men Rule the People” as its motto.
In the June 28, 1866 issue, the paper encouraged its readers to “Come to Missouri,” claiming that Missouri was “an empire within itself” and inviting the “young, brave, and enterprising, both rich and poor” to make Missouri their home.
In its second year, the paper had changed its title to The Loyal Journal, had “lived and prospered and now stands on a firmer base than ever,” and had “ordered new type.” In 1869, it changed titles again, becoming the Moniteau Journal for the remainder of its run.
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