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Like most newspapers during World War One, the Pacific Transcript supported the war effort.  During the war there was a patriotic propaganda campaign to help change public opinion.  The states had an unofficial competition for which was the most patriotic based on how many recruits each state had and how many war bonds they sold.   Newspapers, like the Pacific Transcript, became an agent of public opinion as they did more than just report the facts.  Almost all the content they published was related to the war including their advertisements.  There were whole pages of emotional pleas for the public to buy Liberty Bonds.  The public was told it was their duty to support the boys financially, one ad even called the public slackers for not buying the bonds or purchasing more of them.  “Such men and women are yellow to the core.  By neglecting to take all the Liberty Bonds they can, they’re helping the Kaiser, they’re making the war last longer, they’re helping to drive cold bayonet steel into American soldiers’ breasts.”

 

 

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